DALL·E 4
DALL·E 4 is OpenAI's fourth-generation image generator — natively integrated in ChatGPT and Copilot, with clearly better prompt adherence and text-in-image.
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TL;DR
DALL·E 4 is the everyday image generator for anyone already working in ChatGPT or Copilot. Less artistic depth than Midjourney v7, but production-ready text-in-image output and unbeatable inside the workflow.
Pricing & licensing posture 2026
As of May 2026: free access via ChatGPT Free with limited images per day. With ChatGPT Plus ($20/month) or ChatGPT Team ($25/seat/month), full DALL·E 4 coverage included — no separate subscription needed. API pricing: $0.04 standard quality, $0.08 HD, $0.12 premium per image (1024×1024). Commercial usage rights included, plus resale, advertising and merchandise. Trademarks of depicted brands must be respected separately. EU GDPR from ChatGPT Team with DPA.
Core features
- Native integration in ChatGPT and Microsoft Copilot
- Clearly improved prompt adherence over DALL·E 3
- Production-ready text-in-image rendering
- Better character consistency across multiple images
- API pricing with three quality tiers: $0.04 / $0.08 / $0.12
✓ Strengths
- No tool-switch needed if you already use ChatGPT
- Production-ready text-in-image output
- Gentle learning curve — no parameter syntax required
- Markedly improved prompt adherence vs. v3
⚠ Limitations
- Less fine-grained control than Midjourney (no --stylize/--chaos knobs)
- Artistic depth still behind Midjourney v7
- Only inside ChatGPT/Copilot or via API — no dedicated interface
Typical use cases
- Marketing visuals with text overlays
- Fast concept illustrations inside the chat flow
- Social media posts and thumbnails
Integrations
- ChatGPT
- Microsoft Designer
- Bing Image Creator
- OpenAI API
Frequently asked questions
Do I need ChatGPT Plus to use DALL·E 4?
For the native chat integration, yes — $20/month. Alternatives: access via Microsoft Designer (free tier available) or the OpenAI API with pay-as-you-go billing.
Can I use DALL·E images commercially?
Yes — usage rights include resale and merchandise. For brand assets and logos you still need to respect the trademark rights of any brands or people depicted.
Why does DALL·E render text better than Midjourney?
OpenAI trains DALL·E with a specialized text-rendering layer; Midjourney optimizes primarily for visual aesthetics. With v4 text-in-image is practically production-ready.
What's new in DALL·E 4 vs. version 3?
Version 4 delivers clearly better prompt adherence, more consistent characters across multiple images and reliable text-in-image output. The API now ships three quality tiers ($0.04/$0.08/$0.12 per image).
Ready for DALL·E 4?
Try it now on the official site.
Open DALL·E 4 →